Tuesday, February 09, 2010

Super Bowl XLIV draws most viewers in TV history

Drew Brees and Peyton Manning dethroned Hawkeye and Hotlips.
 
Since it aired Feb. 28, 1983, the final episode of CBS' M*A*S*H sitcom, which averaged about 106 million viewers, reigned as U.S. TV's most-watched show. Sunday, the New Orleans Saints' Super Bowl XLIV victory on CBS set a record: 106.5 million.
 
CBS' coverage drew 45% of U.S. households, up 7% from last year's Pittsburgh Steelers-Arizona Cardinals game on NBC. (By contrast, the M*A*S*H finale drew 60.2%.)
 
 
--Michael Hiestand, USA TODAY

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