Sony admits their fan site was a fake

Premise: Charlie and Jeremy are trying to come up with clever ways to drop hints to Jeremy's parents that he wants a Sony PSP video-game system, so they've created a blog to share their tips "to help you wage a holiday assault on ur parents, girl, granny, boss -- whoever -- so they know what you really want." Their PSP-pushing ideas included a rap video posted on YouTube and a T-shirt iron-on transfer to print out.

Reality: Sony created the site to look like an independent blog to boost the image of its PSP, which is a distant No. 2 to the hand-held Nintendo DS.

Sony addressed the issue saying: "From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP."

Good idea.