Monday, September 25, 2006

Toys ''R'' Us Releases Toy Guide for Differently-Abled Kids

For more than a decade, Toys "R" Us has released its Toy Guide for Differently-Abled Kids to provide an easy-to-use toy selection guide for parents and friends of children with disabilities. Beginning today, Toys "R" Us will offer the 2006 edition of this complimentary guide, featuring specially selected toys, in all of its U.S. retail locations and online at www.toysrus.com/differentlyabled. Since its inception in 1994, thousands of parents, relatives, friends and professionals have relied on the Toys "R" Us guide to help them determine which toys are suitable for a child's particular abilities.

The guide was developed by Toys "R" Us in partnership with the National Lekotek Center, an independent, non-profit organization dedicated to making the world accessible to children of all ages and abilities.

Toys "R" Us and the National Lekotek Center evaluate approximately 200 toys using focus groups and other criteria to determine the toys that best contribute to the development of children with physical and cognitive disabilities. Lekotek carefully evaluates all the products, selects those with exceptional qualities and writes descriptive copy highlighting the special features that make the items suitable for children with special needs.

The guide is very easy to read and includes more than 80 toys for children of all ages.

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