AP - Woot.com takes an unusual approach in the crowded field of Internet retailing. It sells just one item each weekday, starting at midnight local time in suburban Dallas, where the company is based, until it sells out.
Woot — short for "Wow! Loot!" — doesn't tell its shoppers how many watches, laptops or hot-tub phones it has. It just sells what it has in stock, and when the item is gone, sometimes within hours, that's it — there are no rain checks, nothing else to buy. Shoppers have to wait until midnight for the next offering.
The site has developed a fanatical following.
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